Our client — the medical publisher Oyster — asked us to design and create illustrations for a booklet about psychosocial issues and inflammatory bowel disease (IBD). This was an informational guide aimed at medical professionals. IBD is a misunderstood condition and the guide aims to educate and improve patient care.
For an added layer of complexity, the brief required that our imagery not be too negative even though many of the symptoms are unpleasant for the patient. We must have hit the mark because our client loved them and we do too.