In Focus is a magazine aimed at people who have Multiple Sclerosis (MS) and are taking a treatment medication called Tyasbri. Oyster Healthcare Communications asked us for a new magazine design that would have a brighter feel.
Because the editorial direction of the magazine was to feature people with MS living better lives, it was our intention that the magazine design reflect this. We wanted it to look like a well-designed, stylish title that treats the reader with respect and leaves them with a positive feeling. We didn’t want InFocus to appear like a downbeat medical booklet.
Our design approach was to use a range of typefaces that worked well together or independently. We emphasised imagery because there were some great photographers involved. We also put in a bright colour palette and other graphics to make each feature visually engaging and positive.
The magazine design also needed to accomodate recipes, app reviews, interviews, news in brief and advertising. We created a set of design templates and provided them to the client to create future issues of InFocus.