GPC is an environmental engineering consultancy in the south of England. The company was formerly known as Graham Powell Consultants and had transitioned into a limited liability partnership called GPC. To signal this change, they wanted a new logo design.
To create an environmental engineer logo design that’s relevant, we had to develop a mark that visualises both the partnership and the core of GPC’s services: improving the environment of a space.
When doing research, we came across architectural blueprints which used interesting iconography to represent nature. In the landscape around buildings, trees were often represented as circles. Sometimes there would be a mark inside like a dot or cross.
We got creative with that particular circle/cross tree icon and came up with logo design that referenced several aspects of the company:
For the typeface we wanted to find a balance between professional, authoritative and approachable. We think we found that by setting the company name in a lowercase slab-serif, and it fits in well with the the circle group.