Peter Kyle and Brighton & Hove Labour election campaign design

We created a large suite of election campaign design materials for the Brighton & Hove Labour party, and their parliamentary candidate in Hove & Portslade, Dr Peter Kyle, who’s now MP. The designs we developed show how we unified the materials across the city and created clear, striking campaign messaging in the community.

the challenge

The Brighton & Hove Labour Party approached us to create a series of election campaign design items for their local candidates. Their existing materials needed updating, consistency and a local flavour which could be merged with the party’s national branding.

the solution

Kyle’s style of politics is to make campaign messages clear and accessible in an intelligent and light-handed way. We worked to match that style with a look and palette that was clean and professional looking while also being simple enough to make clear that he was neither extravagant nor leaden.

We created designs for leaflets, publications, posters, christmas cards, letterheads, business cards, compliment slips and for the shop front campaign headquarters on the main street running through Hove.

These new items created at compoundEye strengthened the Labour Party branding by the consistent use of their trademark red colour, typeface and logo and then gave them the flavour of Kyle’s campaign style in the overall look.

Refreshed Labour election campaign design materials
Above: Refreshed Brighton & Hove election campaign design materials. These have a unified new look. Below: Retro-style illustrations created for the local branding.

We also injected the required local roots of the campaign into the designs by creating illustrations of nearby landmarks in the style of 1930s art deco tourist posters. (If you come from round Brighton & Hove, you’ll recognise the images)

We developed a set of newsletter templates with the new design in Microsoft Publisher so it’s easy for all Labour Party staff to quickly and inexpensively create regular updates, which are tailored with information relevant to the different city wards.

Peter Kyle Labour election campaign design — shop windows
Dr Kyle outside his shop with signage and posters designed by compoundEye

The fresh and vibrant design has brought consistency across my campaign and made my HQ shop accessible and friendly to residents and passers by, which is something that I’m told time and time again”.

Dr Peter Kyle MP

working with Peter Kyle on his election campaign design

In all our work, understanding the atmosphere and style of the client is crucial to producing a successful brand and design.

We had a close working relationship with Kyle’s campaign. He and his team especially wanted a clean and engaging design approach which looked professional, accessible and good value for money.

Our work with Kyle started with the 2013 Christmas card of the Hove beach huts. In 2014, we created a card featuring the seafront Peace Statue. Each were beautifully illustrated by Aaron Wood.

We incorporated these local landmark illustrations into the window design and signage for the HQ shop. Throughout the year we designed different election campaign posters for the windows which gave clear messages, that would create an impact on passing pedestrians, car drivers and the buses on the main routes which pass the shop. They were designed to create conversations in the community and draw voters into the shop. These designs and displays were created and implemented by Andrea Venturini and Russell Hrachovec.

Peter Kyle Christmas cards
Kyle’s Christmas cards

Kyle said of our work:

“When I became the parliamentary candidate it was incredibly important to reflect Labour’s national values and brand locally but to do so in fresh and modern way that better reflected our city and the kind of person I am. It was a tough job, but compoundEye nailed it. The result has given me the opportunity to connect and communicate with local residents so much more effectively. Most importantly, the fresh and vibrant design has brought consistency across my campaign and made my HQ shop accessible and friendly to residents and passers by, which is something that I’m told time and time again”.

We’re really proud of this election campaign design, but even prouder of great feedback from clients and the idea that our work played a part in engaging people in local politics.