Logo design for AWI Tracker—a database of existing and upcoming industrial water projects and plants in the US. This is a website that helps subscribers identify trends and opportunities, get relevant contact information, track the status of existing projects and more.
For the logo design, we took inspiration from a few different visuals that were visual metaphors for the services offered by AWI Tracker:
We took visual cues from these metaphors to create a new mark. Our resulting design feels dynamic with a sense of movement like the radar; the angles of the pie chart; the radiating circles and sharp colours of the bullseye, combined with the blue of the globe.
The logo design works large and small across different media: a browser favourite icon, a website banner, an app icon and in advertising.